- How much do you know about the bottom of the pyramid in emerging Asia?
- Is it ‘have vs. have not’? or ‘have now vs. have later’?
- How much are the poor willing to spend to get connected?
- Who will be connected by mid-2008?
If you think you know, or would like to know the answers to these
questions, and more, then join us in an interactive quiz, ‘Teleuse at
the Bottom of the Pyramid’ at the 3rd Global Knowledge Conference,
GK3 at the KLCC, Kuala Lumpur, Malaysia (11-13th December 2007).
Other questions to be discussed include:
- How often do the poor top-up their prepaid accounts?
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How important are telephones to them?
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Who is using brand new mobile handsets?
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How important is customer service to the BOP?
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Does a ‘gender divide’ really exist?
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Who knows what the internet is?
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How important is coverage to the BOP?
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Who can type their own SMSs?
The ‘Teleuse at the Bottom of the Pyramid’ sessions will take place twice during the GK3 Conference:
Session: ET8: Teleuse at the Bottom of the Pyramid (Part 1)
Date: 12 Dec 2007
Time: 2.00pm - 3.30pm
Venue: FR302, Level 3
Session: ET8: Teleuse at the Bottom of the Pyramid (Part 2)
Date: 13 Dec 2007
Time: 2.00pm - 3.30pm
Venue: FR307, Level 3
With the next billion telecom users expected to come mainly from emerging markets, we urgently need to understand their dynamics of telecom use, especially at the bottom of the pyramid. Who is using what devices for which purposes, and how much are they willing or able to pay? What does this mean for governments, telecom operators and activists? Draw fresh insights from LIRNEasia's survey findings from India, Pakistan, the Philippines, Sri Lanka and Thailand.
We welcome you to join the audience or even compete on one of two teams for attractive prizes. If you wish to compete, please contact Ayesha Zainudeen (zainudeen [at] lirne.net). Slots are limited, so early registration is highly recommended (Note: participants must be registered to attend GK3)
The session will include the screening of a brief, informative documentary on the study, and will also include the launch a mobile use survey by the Latin America and Caribbean network, Regional Dialogue on the Information Society (DIRSI). Session Moderator
Nalaka Gunawardene, Director, TVEAP
Background papers for this session include:
 Genderstanding Mobile Telephony: Women, Men and their Use of Cellular Phones in Jamaica (208.56 KB), by Hopeton S. Dunn and Leith L. Dunn, Regional Dialogue on the Information Society (DIRSI)
Mobile Opportunities: Poverty and Telephony Access in Latin America and the Caribbean (226.04 KB), by Hernán Galperin and Judith Mariscal, Regional Dialogue on the Information Society (DIRSI)
Teleuse at the Bottom of the Pyramid: Findings from a Five-Country Study (219.88 KB), by Ayesha Zainudeen, Nirmali Sivapragasam, Harsha de Silva, Tahani Iqbal and Dimuthu Ratnadiwakara – LIRNEasia
This session is organized by LIRNEasia, in collaboration with TVE Asia Pacific, and is supported by the International Development Research Centre (IDRC) of Canada.
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